Semrush
ActiveSemrush · founded 2008
All-in-one SEO, content, and competitive intelligence.
Semrush is the leading all-in-one SEO platform — keyword research, rank tracking, competitive analysis, and now AI content tools. It is the standard for SEO professionals and agencies, but it is expensive and overkill for casual users.
At a glance
- Category
- AI SEO & Marketing Tools
- Primary use case
- SEO and competitive research
- Entry price
- $139/mo
- Free plan
- Free tier (limited)
- API
- Yes
- Open source
- No
- Evidence level
- Research / specifications only
- Last checked
- 20 Aug 2026
Pricing
Last checked 20 Aug 2026
| Free plan | Free tier (limited) |
|---|---|
| Trial | Free trial |
| Entry price | $139/mo |
| Pro price | $139/mo |
| API pricing | API available |
| Usage limits | Project/limit based |
Pro ~$139/mo, Guru ~$249/mo. Verify.
What it does
Secondary use cases
- Content marketing
- Keyword research
- Site audit
Input types
Text
Output types
Text, Reports
Models used
In-house + LLM backends
Automation
Platforms
✓ Web — Windows — macOS — Linux — iOS — Android — Browser extension ✓ API — CLI — VS Code — Self-hosted
Integrations
Google AnalyticsGoogle Search ConsoleWordPressAPI
Privacy & commercial rights
Data retention
Per policy
Trains on your data
No (per stated policy)
Enterprise privacy
Not disclosed
Self-hosting / local
Not available
SSO
Available
Compliance
Not disclosed
Commercial use
Permitted — Commercial use permitted
Pros & cons
Pros
- Most complete SEO suite
- Strong competitive data
- Industry standard
Cons / trade-offs
- Expensive
- Steep learning curve
Alternatives to Semrush
Considering a switch, or comparing before you buy? See the full alternatives guide.