HeyGen
ActiveHeyGen · founded 2023
Realistic AI avatars for talking-head and localization video.
HeyGen creates realistic AI avatar videos from scripts, including voice cloning and video translation (lip-sync in many languages). It is the leading choice for marketing, training, and localization videos at scale, rather than cinematic generation.
At a glance
- Category
- AI Video Generation
- Primary use case
- AI avatar / talking-head video
- Entry price
- $24/mo
- Free plan
- Free trial tier
- API
- Yes
- Open source
- No
- Evidence level
- Research / specifications only
- Last checked
- 20 Aug 2026
Pricing
Last checked 20 Aug 2026
| Free plan | Free trial tier |
|---|---|
| Trial | None |
| Entry price | $24/mo |
| Pro price | $24/mo |
| Usage limits | Free tier very limited |
| Credit system | Credit-based minutes |
Creator ~$24–29/mo. Verify tiers.
What it does
Secondary use cases
- Video translation
- Training videos
- Personalized outreach
Input types
Text, Image, Video
Output types
Video
Models used
In-house avatar models
Automation
Platforms
✓ Web — Windows — macOS — Linux — iOS — Android — Browser extension ✓ API — CLI — VS Code — Self-hosted
Integrations
ZapierAPI
Privacy & commercial rights
Data retention
Per policy
Trains on your data
No (per stated policy)
Enterprise privacy
Enterprise options
Self-hosting / local
Not available
SSO
Not disclosed
Compliance
Not disclosed
Commercial use
Permitted — Commercial use permitted
Pros & cons
Pros
- Realistic avatars
- Lip-synced translation
- Good for scale content
Cons / trade-offs
- Credit costs add up
- Not for cinematic content
Alternatives to HeyGen
Considering a switch, or comparing before you buy? See the full alternatives guide.